MySpace is launching a new music service that blends free online radio, community and ways to interact with bands and discover new tunes.
In what is billed as an initial phase of a MySpace Music evolution, the website features unlimited ad-supported streaming of songs along with tools for creating personalized playlists and buying tunes online from Amazon MP3 store.
MySpace Music users can collect as much music as they like and store it "in the cloud" on the News Corp-owned website's computer servers, meaning they can access the tunes from where ever they wish via the Internet. People can opt to share playlists with friends on social networking website or to cloak their musical selections from others. Along with being able to listen to music free of charge, digitized songs sold at MP3 can be freely copied or moved between iPods or any other players because they aren't shackled by digital rights management software.
MySpace Music also has software tools to help bands and studios make money from their songs, tours, memorabilia, corporate sponsorships and other "e-commerce offerings."
Moving beyond Internet radio, MySpace aims to create a place online where people can interact with bands and share discoveries with friends while getting "all you can eat streaming" of music. MySpace said its partners in the "landmark joint venture" include EMI Music, Sony BMG Music Entertainment, Universal Music Group, Warner Music Group, and The Orchard.
After its US launch Thursday, MySpace Music is to expand internationally. The website is to be available in Spanish as well as English.
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